SEO Services For Wallenpaupack & The Poconos

There are few things more frustrating than building or paying for a website and not making it onto the first or second page of the search results. There are many reasons a website can be lost in the noise of the Internet. SEO or Search Engine Optimization is about getting your website to show up in search results. For those trying to get their business to show up it can be an expensive proposition to show up in search results in terms of not only money but time and energy, as well. To make matters worse there are hundred of ranking factors and they are not released by the search engines. One can only “guess” what they are supposed to do. Search Engine Optimization Companies study and conduct research on search engine results in an attempt to quantify what is necessary for a website to rank. Here are some basics that SEO Services have identified and agree are essential. . . .
The First Step . . . . Make A Website
Chris Calkins SEO Louisville, KY

First, you have to have a website. Think of your website as your primary residence on the internet. After that, you need the following (and many more) elements on that site:

Keywords: One of the primary tools that search engines utilize to determine the relevance of your website vs what the searcher is looking for are keywords. In general terms, does your website contain the vocabulary that is relevant to the topic? For example, if your website is about weight loss, the search engines might expect to see the words/terms weight loss, diet, exercise, fat, muscle, cardio, carbohydrates, goal and so on. Keyword ideas can be found from any of the numerous keyword tools available online. Avoid keyword stuffing though; look it up.

Images: The search engines want to find the best webpages. Regardless of age, people enjoy looking at pictures. Be sure you’re using images on your webpages. Also be sure you have ALT attributes on your images.  That is the name of the image when hovered over by a mouse.  Keep the number of images reasonable. Google is succeeding at developing a method for analyzing images better and identifying the content on the image.

Currency: It’s important to continuously add content to your website. The search engines like to see that your website is staying current and that you’re attempting to add some real value to the search engine. A dead website will eventually slip down in the rankings. Keep a schedule, be consistent and stay on top of your website content.

Backlinks: Backlinks are not “on your website” rather they point at it from other websites.  Backlinks are basically a vote. But it’s not just the number of backlinks that matters; it’s also the quality of the backlinks. A link to your website from Harvard University will be given more credibility than a link from a less prestigious source. Be sure to earn backlinks by providing quality content to credible sources. Do not “place them.” If credible sources like your content they may feature it on their website.
Second….Claim Your Local Listings
Google My Business: There’s an excellent chance that Google has already found your business and created a rudimentary listing for you. To claim your listing:

→Sign into (or create) a Google account. A Google account is free; so don’t be concerned if you don’t have one. Search for your business with your city and state in the search criteria. You’ll be looking for your business with a pink balloon by it. If you see it, Google already knows your business exists.
→You will be given options to verify that the listing is yours. This is done by phone or postcard. The phone is much faster! You can then edit the listing. While you can edit the listing prior to the verification process being completed, the edits will not take effect until after the verification. ll be able to fill out the simple form online.
→Again, the listing will have to be verified. You wouldn’t want a competitor claiming or creating your listing.

Yahoo Local: Yahoo provides a similar service called Yahoo Local.
→Again, you’ll need an account with Yahoo. It’s also free. You’ll again be given the opportunity to claim an existing listing or to create a new listing.
→Either way you’ll have to wait for a verification via mail. When you receive a verification code in the mail it will give you a website address where you can verify your listing. Simply enter the code.Be sure to complete the entire listing. This includes a photo, hours, payment options, contact information, etc. You can also include information about your products and services.

Bing Places: Bing’s local listing service is called ‘Bing Places’.
→Of course, a free Microsoft account is needed.
→Search for your business. If you can find it, go through similar process to claim your listing. If you can’t find it, which is common for Bing Places, you’ll have to create a listing.
→Click the link above to visit Bing Places for Business
Third. . . .Develop Your Web-wide Presence

 

There are hundreds of ranking factors for appearing in search results but once you’ve accomplished the basics:  you have a website, have the basic SEO elements on your website, and have claimed your local listings you need to develop your web wide presence, further.  There are many small internet properties you need to have your site listed on. These are called Internet Directories.  Sites like YP.com, Mojo Pages, Whitepages, Foursquare, Local.com and Manta will let you list your sites in their directory for free. Your company information should be consistent and up to date across the entire internet ecosystem.

 

Fourth . . . Create Your Social Media

 

In my opinion, you,  or someone within your company should be responsible for your social media listings.   No one is going to take the care  in developing these that you will.   The big sites you need to have a business page for are: Google+, Twitter, Facebook, Pintrest, and LinkedIn. Here you can connect with other local business and customers and interact on a local basis.  You can post updates, sales, and other information about your business and start to develop online relationships locally and around the world.

Glossary of SEO Terms

It’s hard to speak any language effectively if you don’t know the relevant terminology. Over time the SEO field has developed its own unique vocabulary. With a few minutes of reading, you’ll know the language necessary to be able to speak intelligently with any SEO expert.

Alexa: You’ve probably heard of Alexa rankings. This free service measures traffic for many websites. You can see how you rank compared to your competitors or conduct other relevant research at the Alexa website.

Anchor Text: The text on a webpage that is clicked to follow a hyperlink — often underlined differentiated by color.

Authority: This is the ability of your website or web page to rank effectively with the search engines based on the perceived knowledge you or your company has in your field.

Black Hat SEO: These are SEO practices that the search engines consider to be underhanded. Each search engine has its own set of guidelines. For Google they publish a digital document called “Google Webmaster Guidelines.”  If you’re outside the guidelines, it’s considered to be ‘Black Hat SEO’ and you are subject to various penalties.

Broken Links: This is simply a hyperlink on a webpage that isn’t functioning properly. In most cases, the target of the link has been removed and one clicking the hyperlink is directed to a webpage that gives a “404 error” meaning it no longer exists.

Conversion: A conversion is an impression that turns into a click.

De-Listing: The term for having your website either permanently or temporarily de-indexed from one or more directories or search engines. That is to say, removed from search engine results.

Domain Age: Many search engines and social networks consider the age of a website, page, or domain in determining relevance, trustworthiness, etc. Having an older domain is usually advantageous but not always. There are many factors in ranking of which “age of domain” is simply one. It is not unusual to see a new high quality website outrank an old, mid-quality one.

Duplicate Content: Similar to plagiarism, duplicate content is content on your website that too closely mimics content on other websites.

External Link: A link of your website that links to another website.

Impression:  An impression is a unit of measurement that counts as one appearance of your website or a page on your website in search results.

Internal Link: A link to another page on the same website

Keyword: A search term or phrase you think users might type into search engines to find goods, services, or content.

Keyword Density: The frequency a specific keyword appears in web content; usually described as a percentage.

Keyword stuffing: Using a keyword on a webpage in an unnatural manner and at a frequency considered excessive by the search engines.

Landing Page:  The webpage a searcher lands on when they click a title/description in search results – usually the home page or “page one” of a website.

Long-Tail Search Criteria: Typically longer, more specific search terms for a given topic, for example:  “24/7 locksmith service in Chicago, ill” vs. “Chicago locksmith.”

Niche: The main subject matter of a particular website. For example, a website might be in the high-end wine or baby toy niche.

Nofollow: These are links that prevent any link authority from being passed to the link object. For example, most forum comment or blog comment links are nofollow.

Organic Search Results: These are the search results that naturally appear on search engines that are neither part of the paid or local result.

Page Rank: A logarithmic means of ranking web content.

Relevancy: The ratio of accuracy between search intention and search result.

SEO:  short for “Search engine optimization” is the science and art of making a website or web page attractive to both search engines and users.

Search Criteria:  The word or string of words one types into a search engine in an attempt to yield a desired search result.

SERP: Search engine results page or the list of abstracts one sees after entering search criteria into a search engine search box.

Site Map: A site map provides an alternate means for search engines to crawl and interpret a website.

User Sitemap: An intra-site map which serves as a “table of contents” to help user navigate a website.

URL: Uniform Resource Locator often referred to as simply web address.  Each webpage on the internet has its own unique URL.
Call Us, 570-766-8299  Today To Discuss Your Internet Marketing and SEO Business Or Personal Needs @ 570-766-8299 Wise Wallenpaupack Computer Repair Company Servicing Wayne, Pike Monroe & Lackawanna County

 

It’s not easy keeping up with all the sweeping changes in the competitive world of Search Engine Optimization. In fact, today it should not be called search engine optimization at all. It should be called “customer optimization.” The search engines such as Google, Bing and Yahoo are getting smarter all the time and they don’t allow many old SEO techniques which are called “webspam” now. You may not be aware that many methods companies used to employ for SEO may hurt your ranking status now. Today, proper SEO is all about adding quality and value on the world wide web. Google states in webmaster guidelines that you should “Make pages primarily for users, not for search engines.” This is the shift we try to help our clients understand. We want to focus on the technical aspects of your website, yes but more importantly we want to provide real value and content for your customers so you’ll become relevant in your industry, naturally.

At Wise Paupack Poconos Computer Repair Company we’ve learned this lesson, adapted to it, and we’re ready to pass on our knowledge to you and help your website thrive in the new virtual search environment. If you need an SEO Consultant we are here to help you sift through the mounds of information and make sense of it all and boost your website’s search performance. Whether you’re interested in paid, local or organic search performance you can call us to discuss your Search Engine Optimization in Paupack, PA or anywhere so when people look for your services online — they can find YOUR Company — not just your competitors.

 

 

We focus on long tail customer tailored keywords campaigns for small business. We can raise your google, bing and yahoo rankings for keywords your customers are searching for. Example. Home builder, bathroom renovation, home inspector, landscaping services, realtor in my area, and so on in, near & around the areas you service. We research your entire business website, services and areas of service to generate a massive keyword rank building and tracking campaign designed to gain you more website visitors and sales.

At Wallenpaupack The Poconos Computer Repair Company I often get asked to set up new computers for people.  This is a good idea since there is much involved in the process.  Nevertheless, there are many people that like a challenge  and attempt to do things themselves, so I wrote this article for you “Do-it-yourselfers” which covers the process.  Hope this helps. For others give us a call and we can do this remotely over the phone with you one on one to ensure you have all the proper safety, protection and backup systems in place 570-766-8299

Get Your Files off Your Old Machine

If you have files and folders on your old machine you need to put them on a portable storage device, a flash drive, and then move them to your new machine after you set your computer up… I would leave a copy of the files on the flash drive and that is your back-up should you experience a catastrophic machine failure in the future.

Plug In, Go Through Set-up Menu and Run Your Updates:

When you turn your new computer on you will be prompted to choose settings for the computer name, time zone, language, network, updates, etc.  This is very intuitive — just fill in the blanks.   This is also a good time to register the computer and software.  Then you are ready to run updates. Since your machine has been sitting on a warehouse or retailer’s shelf for a while you will have updates due at the time of purchase.

Uninstall Bloatware and Activate Antivirus Software Suite

Bloatware is the software that will come preloaded with your brand new laptop or desktop in the form of 30 day trials or trail subscriptions or other junk.  While this software may not be harmful (debatable) most of the times they are just a waste of space. To remove simply go to Control Panel > Add/Remove> Uninstall.  If your machine has a one year subscription to an antivirus suite you can activate that at this point.  Otherwise you can uninstall the 30 day antivirus trial and read my article on “Five Free Antivirus Suites You Can Try for Zilch.”

Creating a System Restore Disk

You can create a restore disk in case something happens and you need to restore your computer to its factory state.  Since most computers come with a recovery partition that allows you to recover your computer to factory state, making is disks is optional; however, there are circumstance where the recovery manager will not function normally, such as destruction of the partition by a virus infections, etc. Therefore many people still choose to create disks in case of emergency. To do this:
♦Go to start menu.

 

♦In the search bar, type “backup”.

 

♦Click on the “backup and Restore” option.

 

♦On the left side of the panel, you will see an option “create a system repair disc”.

 

♦Click on the option and follow the process.

Configure Power Options:

Familiarize yourself with the power settings and options available in your computer. In Windows Vista and 7 just go to start and search for “Power Options.”  You can configure all your power options here including when the screen turns off, when or if the computer sleeps, what happens when you close the lid and what the power button does.

Choose Your Home Page and Make Bookmarks

When you get on the internet with Internet Explorer you probably want the page that comes up to be your favorite search engine, or your Email Login Page (which are often the same place).   Most people set their homepage to Google, Yahoo, or Bing.  In your browser window go to Tools>Internet Options> and then set your home page to the preferred URL.  This is also a good time to visit your Bank Website, Favorite Shopping Site, and other places you visit on a regular basis and add those websites to your favorites, favorite’s toolbar, or bookmarks.

Transfer Your Files From Your Old Machine

Remember the files we pulled off your old machine earlier?  Now is a good time insert your flash drive and drag old documents, photos, and music to your new computer. Plug in the flash drive and wait for it to populate “Computer” screen.  Then drag a copy of your files, photos and music to the appropriate folder on your new machine and get back to computing as usual on your new computer!

Deciding whether to buy a tablet, desktop or laptop can be a hard decision given there are so many choices in the market today. Although it largely depends on the individual choice and usage of each buyer, I hope that having knowledge about the features and functions will help. Below is a brief description on each one of them so you decide which one is best for you and your business or family. Wise WallenPaupack Computer Repair & Sales can help find you the best priced high quality computer systems and accessories.

A tablet is highly portable computing device, that has features similar to that of laptops with a bit more portability but less functionality for serious computing tasks. If you are someone who is always on the go and need your computer handy all the time, then this might be your choice. A tablet has a touch screen that can be used with fingers or stylus. It has a durable body and comes with a 7-inch to a 10-inch display screen and weighs less than 1 pound. Caution should be taken by the user to avoid any damage of the touch screen display. The main advantage of a tablet computer is its portability, light weight, powerful pen recognition, small size and attractive design. Tablets often have a longer battery life than a laptop. While it’s been my belief that “no serious work can be accomplished on a tablet” with the advent of the attachable keyboard I’ve revised my belief on that a bit.

A laptop is a slightly larger but still highly portable computer that is also capable of serious computing tasks. They consume less space on a desk or a table than a desktop computer. Laptops are battery operated and are attached to a single cord instead of multiple cords like in desktop. They come with a built in touchpad, speakers and webcam. Although, I still prefer attaching a mouse. A mouse is essential to accomplish any type of real research, creation and production. Laptops are very useful for people in the corporate sector who are always on the move and for international students as well. They are great for traveling and if you are using an aircard you will have access to an uninterrupted internet connection anywhere and anytime. I actually prefer a large, powerful laptop now for my primary computing. I leave it set up stationary 98% of the time and don’t carry it with me. I have a smaller laptop I keep for trips.

Desktop – A desktop is a personal computer with a separate tower, keyboard, mouse, and monitor. A desktop computer can be plugged into a wall outlet. Unlike a laptop a desktop is not a portable device. It is stationary. If you need a supercomputer, for some reason, a desktop is probably a best choice as the larger case can hold more components. Another benefit is that you can hook as large of a monitor to it as you like, whereas you’re limited on the size of your monitor with a tablet and laptop (you can plug an external monitor to a laptop but it is not as practical usually). Desktops are easier to upgrade than laptops and and generally speaking –easier to repair. You never have to worry about running out of battery life. And, finally, 90% of computer thefts are of tablets and laptops – not desktops.

As more and more people become aware of the benefits internet banking and purchasing, there has been a steady increase in the number of people using it. Little doubt exists that doing things on-line is time-saving and very convenient. Many, however, are concerned about whether online banking and purchasing is safe. And, given the ever- increasing rate of cybercrimes, this is a very important question to consider. In this article, I will address these issues and also provide some tips that you can implement to make your online banking and purchasing safe and profitable.

Beware of Phishing Attacks

One common method used by individuals and crime syndicates that attempt to scam on-line users is to first obtain the victim’s online banking credentials, credit card details or any other login information. This is generally through e-mails, and by designing duplicate web pages that may look similar to your online banking page. These fraudulent e-mails and websites can be identified with a little awareness. No bank will ever ask their customers for login information via e-mail. Never click on the link provided in an e-mail asking to enter your login information. Always type the URL provided by the bank in your browser or through a bookmark created by you to login into your online banking account. Even if your bank sends you e-mail, don’t access the website through the e-mail. You can read the email, but then close it and go to the next email in your inbox. No need to link from your inbox to your bank website. You can do your banking after you read your email.

Observe Details on the Login Page

First make sure your banking website looks normal. If you don’t think it looks like it usually does, call your bank and make sure the URL (web address) is correct to the letter. Next, banking and secure online stores are always done through a web page that encrypts your information to keep it safe from unauthorized people viewing it. An encrypted webpage should have two elements: a small lock icon in the address bar, and a starting URL of https:// rather than http://. These are two signs that your data is securely encrypted and cannot be accessed by anyone else.

Buy and Bank at Home

If you want to be super secure with online purchases and banking then don’t bank or buy at the library, your friend’s house, work or Starbucks. You should ensure that you do your on-line banking and purchasing at home on a secure WPA network that is password protected. Not on public networks or your workplace where you have little control over your computer and network settings. Information accessed or typed on public networks can be accessed by others. At your workplace, there might be server settings in place to monitor your online activity which also makes your information susceptible to others.

It is fairly easy to stay cyber-safe regarding on-line financial transactions. Often it is the negligence of these little things that makes us vulnerable to cyber-fraud. A little bit of caution will definitely make your on-line banking and purchasing rewarding, convenient, and above all safe.

With a smartphone, clicking and transferring pictures is an easy task! Just keep clicking and when done transfer them to your computer. Only how to do it?  Transferring pictures from a Smartphone to computer can be done in a number of ways . . . here are the most popular below.

Send As Multimedia Messaging Service (MMS)

Ever texted someone a picture?  You just used MMS. Smartphones have an option to send images via MMS usually just by touching the image you wish to send and following some simple menu commands. To send the image to your computer, instead of filling the cell number, you will need to fill your Email in the send section. Once sent, you can login to your email and quickly download the photo, which comes as an attachment.

USB Cable Method

All Smartphones should come with an USB cable, which connects to any computer directly. If not you can call your cell phone provider and request a USB transfer cable.  Your phone needs to be ON, when you plug the cable into your phone and computer. A new drive will come up (or populate in the “my computer” window of your PC where your other drives can be accessed), then search your phone for images right from your computer.  You open the files in your phone, just like you would open a flash drive — two quick left clicks. Then drag and drop pictures wherever you store your photos on your computer.

Memory Card Method

Most smartphones have an internal memory card called a micro SD chip; check if your phone has one by removing the back cover and looking for a small chip with a memory designation such as “2gb” on it. If you need help you can visit your cell phone provider and they will help you for no charge.   Pictures which you would like to transfer can be plugged directly into your computer usually SD to Micro SD adapter which can be purchased for about $10 almost anywhere with an electronics department.

Sync Method

Sync your phone and computer and the photographs will be automatically transferred to the computer. If you have syncing enabled on your phone once you plug your phone to your computer it will quickly prompt the computer to open the specific photo application that displays the pictures on the Smartphone. Select to upload photos and place them in your photo folder on your PC>

Bluetooth Method

Activate the Bluetooth of your Smartphone. It is usually found in Settings or Control. Ensure that Bluetooth is turned ON in your computer. Bluetooth settings are usually in the system tray of tiny icons in the bottom right hand corner of your taskbar.  With Mac’s it is located on the upper toolbar, ride side. Open the pictures gallery in your Smartphone and select send or copy option. Next choose the Bluetooth option. After confirming that you intend to enable Bluetooth, you will find the menu usually pops up automatically. Click ‘look for devices’ and select your Computer name or ID from the list. A request will be immediately sent requesting communication from your computer and phone.  Then simply then simply drag your pictures to the appropriate folder on your computer.

Here at my shop in Lake Ariel, PA Servicing all of the Poconos I have lots of people call with a “slow computer” complaint. Any person who owns a computer knows that the speed often slows over time. While some can easily overcome these problems, many cannot. My computer, because of my heavy use, often requires daily maintenance. Thankfully for me this is almost always only a software issue (I did upgrade my ram when I purchased my laptop and I have upgraded my Internet Service twice). However, hardware can also be causing a problem. Below I have listed some of the reasons your computer might be running slowly and some tips on how to fix it.

Your Computer Is Out of Tune

Computers have a habit of getting “out of tune” I call it as time goes by. By this I mean that your computer becomes bogged down by fragmentation, partial uninstalls, software glitches and conflicts, registry errors, temporary file buildup, toolbars, browser add-ons and other clutter and problems. Windows has built-in utilities to solve some of these problems but others require aftermarket utilities and some computer know-how. For starters, pay attention to your browser and make sure toolbars haven’t been installed inadvertently (I avoid most toolbars altogether). Look in your control panel and uninstall software you’re not using anymore or any that looks suspicious. If you don’t know what a program is “Google” or “Bing It.” Run the free utility CCleaner from Piriform to fix your registry and clean up your temporary files. It’s also a smart idea to take your computer to a qualified repair shop for a tune-up on an annual basis. The computer repair professional should be able to give you insight on how you’re doing with keeping your PC in good running condition and should be able to tell you, based on examining your machine, how often you need to bring it in for a tune-up in the future.

You Don’t Have Enough Mbps (Megabits Per Second) From Your Internet Service Provider

Ever been in a situation when you are trying to catch up on your favorite soap, online documentary or YouTube Video and all you get is “buffering.” It’s frustrating isn’t it? Do you have endless “hour glassing” every time you try to do something on the web? You might not be getting what you’re paying for from your Internet Service Provider. Or you might not have enough service for your computing needs. For example, it takes about 3-6 Mbps service to stream a YouTube Video without buffering. Today’s busy households require, in my opinion, at least 10Mbps Service. Once you upgrade your service you also need to test your Internet Speed to make sure you are getting it. You can do this by going to speedtest.net and using the free on-site utility. And you shouldn’t have to download anything to do it. Simply hit “begin test.”

You Need More Random-Access Memory (RAM)

RAM is a type of data storage in your PC which directly affects speed. When you launch an application or software on your computer, RAM is responsible for running the software. If you do not have RAM your computer might not be able to open and run multiple applications or meet the demands you place on it. This problem can easily remedied by purchasing and installing additional RAM for your computer. When you purchase RAM, it is important to check with the salesperson which type of memory is compatible with your PC. If you don’t know how to upgrade your RAM call a qualified computer repair shop in your area.

Your Processor is Out of Date

Another hardware component closely related to computer performance is the processor. As new programs and software are created and take more and more updates, they requirements to run them increases. Often, people are trying to run newer or resource intensive applications on older machines with a processor that can’t handle the new software efficiently.

You Have Infections

People are often shocked to learn that computer viruses are almost inevitable. And, you can even get them while browsing on sites that you think are safe. I can’t tell you how many times people are stunned when I tell them they have over 100 infections on their machine . . .or I tell them I can see infections from across the room. They have no idea they have computer viruses. The best way to prevent this is to use anti-virus software with “real time” protection and research articles on “How to Prevent Computer Viruses.” There is an article on the blog about this subject and also many articles online about virus prevention. Learning better, safer, web browsing habits on a regular basis is nice addition a computer user’s skillset. And definitely a skill you will want to master if you want your computer to run better . . . and faster.

Nearly 100% of all computer virus infections and scams come from internet activity – nowhere else. Malicious software doesn’t magically install itself on your computer nor does it usually enter though a flash drive or disk. It comes in through the internet. Where else, right? There are many ways that you can improve security when it comes to your online activities. It is imperative to develop these habits now as doing so will help protect you from increasing problems with unsecure utilities, software and viruses that might seriously affect your security and computer health in the future.

Monitor Browser Health

Your web browser is your gateway to the internet world. Therefore its health and security is your first line of defense against threats coming in from the internet. There are three common web browsers that most people use today. MS Internet Explorer (IE), Mozilla Firefox and Google Chrome. IE comes with your OS and can’t be uninstalled. It should be an adequate browser if kept clean and free of corruption and infection. From the menu or command toolbars you can check your add-ons and see if anything unexpected is ominously lurking in your browser. Oftentimes people inadvertently install add-ons (usually toolbars) while downloading utilities they think might be useful. These add-ons can seriously compromise browser security and affect browser performance, as well. To see if you have add-ons go to: Tools >Manage Add-ons >Toolbars and Extensions. Here you can disable the add-ons and then remove them from the control panel. If you see many add-ons that you do not recognize you should reset IE completely. To do this go to: Tools >Internet Options >Advanced >Reset. It is easy to do and you do not lose your bookmarks/favorites. Afterward remove unwanted software from the control panel.

Be Aware of Phishing Scams

Phishing schemes commonly delivered in the form of email is a type of scam where you are potentially tricked into downloading junk utilities or software (which often asks you for money later) a virus, or providing sensitive information. These messages are made to look as though they have originated from your bank, social media or payment sites such as Paypal or other legitimate people or companies. The phishing message often contains a link that will then lead to a counterfeit version of the site or ask you to open an infected attachment or download an infected utility. Or it might contain an attachment that it says you should open to continue. Don’t allow your curiosity to kill your computer. Delete all unsolicited mail. Never click links in emails or open email attachments unless you recognize the sender. And don’t give your credit card information over the internet unless you do it directly on a website (not from your email Inbox or a pop-up message) and you’re sure you trust the company.

Avoid Most Free Utilities

It’s very tempting to install that snazzy fish tank screen saver you see flashing on the sidebar of your favorite social site. DON’T DO IT! These types of free utilities usually come with a catch. In order to use them you give up something . . . usually your browser health or internet security in return for the favor. Video players, music converters, game toolbars, chat applets, screen savers, pc optimizers and cleaners and the like are all very tricky utilities to use without getting toolbars and viral infections. Next time you want to get that utility that makes your Facebook like an Electric Light Orchestra concert . . . .think twice about it. . .

Run a Malware Removal Tool Regularly

Even though you may think you’re protected because you have antivirus software you’re not. It is about as effective as a safety on a gun – not very effective at all. Especially where people are not adequately trained on computer systems or there are multiple users on a single machine. In this case, I often find that the computers have multiple virus infections present. It is important to run a virus removal utility such as AdAware or Malwarebytes (both of which are free) on a regular basis in addition to updating your Antivirus Software. Antivirus software alone is not enough. Yes you read that right. The antivirus software that you are relying on to protect you from virus infections is inadequate to protect you in all circumstances. Therefore I recommend you use separate virus removal software for removal on a regular basis. Caution: Be careful when installing a malware removal tool that you do not install another full antivirus suite. If you have any question uninstall the malware removal utility when finished. For more free information on computer repair topics you can visit my website here.

There are many anti-virus programs that you can download or purchase at BestBuy, Staples, Office Depot, Amazon, Ebay or anywhere else you shop. As with cars or any other personal property there is always a lively debate about which is the best.  And, that is always a matter of opinion, right? Nevertheless, here are five free antivirus programs that are arguably just as good or better than the paid stuff.

Avast is a popular anti-virus program designed for Microsoft Windows, Mac and Linux computer users.  It is available in 41 different languages and has won awards for 100% detection of viruses.  This software specializes in blocking viruses and spyware and has the ability to secure your personal information and all of your stored data as well.

AVG is highly popular software available to download onto your computer. Many people use AVG not only on their PC’s and laptops but also on their mobile phones.  It detects malware, viruses and other infections and attempts to stop them before they populate on your machine or device. An added feature of AVG is that it also claims to keep your banking and shopping records safe and untraceable so no one can get access to your credit card information or banking logins.

Avira is a nationally known and family owned business that specializes in anti-virus software and protecting your computer with its services.  They have over 100 million customers and are ranked at number six on the list of the largest anti-virus vendors worldwide.  The free system runs background checks on each file stored in your computer and updates itself automatically when the system has new updates.

Comodo is an anti-virus protection software that includes anti-malware protection, personal firewall, sandbox and intrusion prevention.  It can be installed on Microsoft computers and Linux systems as well.

Microsoft Security Essentials is perhaps the easiest and best free antivirus solution out there.  It is from Microsoft itself.  Unlike the old, pared-down “Defender” antivirus program this is a fully functional antivirus software suite that provides “real time shields.”  It protects against computer viruses, spyware, Trojan horses and even rootkits. It can be run on Windows XP, Windows Vista and Windows 7.  It is light and does not slow down your computer by draining system resources like some of the other products on this list.  This is my personal favorite as it is light, effective, and does not try to get users to upgrade to the pro-paid version every time they look up.

Installing the above anti virus is perfect solution for a new computer. If you have a computer currently infected with virus I would suggest contact a computer repair tech at Wise Paupack Computer Repair Company First To Assist in the removal of harmful virus first before trying to install a free antivirus software.

Whether you need a simple one to three page brochure style website or a full-blown e-commerce store with a shopping cart and checkout payment option, we’re here to help. We know it can be frustrating wading through all the options available to lay out your website for optimum performance, and that’s where we come in.

Website Information – Three Types of Business Websites

If you’ve never had a business website before, the options can be confusing. There are multiple types of websites, each with its unique strengths and weaknesses. Choosing the right website is important to maximizing the benefits of your online presence.

1. Brochure:

This type of website is simple and serves to showcase your services or products, provide contact information, and as means for customers to contact you. It is commonly considered to be similar to a business card. These websites usually lack any functionality.

A brochure website should have several characteristics:

• The purpose should be clear. Consider what you want to convey with a simple website. When your potential customer visits your site, she should know what your business is all about.

• Your contact information should be easy to find. Consider having it on every web page. Many websites almost seem to hide the contact information on purpose.

• It should include examples of your best work or products. A great brochure website will showcase your best offerings in an attractive, and easy to use format.

2. Lead Generation:

Lead generation websites exist primarily to collect information from potential clients and customers. These websites typically lure in potential customers via blog posts and informative web content. Lead generation websites funnel customers through the classic conversion funnel of Awareness -> Interest -> Trust -> Action -> (and ultimately, Conversion)

• Your contact information should be easily found.

• Consider having forms on every page. Give your web visitors every opportunity to provide their contact information to you.

• Include testimonials, if applicable. Using photos with your testimonials is even more powerful. Build credibility whenever possible.

• Consider giving something in return for your visitors filling out a contact form. This can be a free report or other informative document.

3. E-Commerce:

If you’re actually selling a product or service online, then an e-commerce website is for you. Functionally, these websites can be considerably more complicated to create and implement, but you’ll have the equivalent of a full-time employee selling for you 24/7.

• Give your customers the ability to fill out contact forms, but don’t require them. Many people loathe filling out forms. Allow your customers to purchase without requiring them to register.

• If you have numerous offerings, a search function is very helpful. No one wants to click through 12 pages of products looking for the right one.

• Integrate your website with social media. There’s rarely a good reason not to be connected with Twitter and Facebook, at a minimum. Whether you like it or not, social media is popular.

Ensure you have the right type of website for your needs. Each website has a specific purpose, but they all share the ability to collect customer contact information. Building an email list is important; there’s a lot of money in a good list. We’d love to assist you with the design and implementation of your website, so let us know if you’d like to see our website portfolio and get some expert advice about how to build the best website for your needs.

At Wise Paupack Computer Repair Company we truly shine when it comes to troubleshooting and installing your file server (commonly just called a server). We do server repair, server service and network service for your business and are ready to deploy fast and on weekends and holidays to rescue your server if it goes down. We are experts at repairing and maintaining your existing server system and we can do a completely new server installation to meet your organization’s needs.

 

We can also help to eliminate a lot of the high cost that is typically involved in a new server installation by providing you with free open source server software. We take pride in being able to work with your budget to develop a server system that meets your requirements without breaking the bank. Call us today at (570) 766-8299 for a free consultation about any of your server or computer networking needs.

Business Computer Service Topics – Do I Need A Server?

Many small business owners wonder if getting a server makes sense for their situation. Most experts state that any business with more than 5 employees would be better off with a dedicated server network. Installing a server network is not simple, but the benefits are worth the effort. Many businesses make the mistake of adding additional workstations to an existing peer-to-peer network.

Many business owners are under the impression that a server is the same as a normal desktop personal computer. However, there are significant differences. Desktop computers are designed to operate complex GUI operating systems, like Windows. Servers are designed to store, manage, and process data 24/7. Servers are created to have a much higher degree of reliability.

You might need a file server if:

• You have employees that work remotely. It’s important that traveling or work-at-home employees be able to access important resources and information.

• Employees are sharing files between multiple computers. The most useful application of this is “live accounting” where invoices get processed in real time no matter what workstation they’re processed from.

• A crashed hard drive would result in the loss of critical data. Servers are perfect for dealing with this problem.

Consider these advantages:

1. Centralized Storage and Shared Resources: There’s no better way to share resources than with a server. This includes access to printers, fax machines, RAID storage, network attached storage devices, cd/dvd towers, etc.

2. Malware Management: A single malware solution is much cleaner, and less expensive, than separate programs on multiple computers. Workstation and server protection can be found in a single package and administered centrally.

3. Centralized Backup: Hopefully, you already backup your business’s data on a regular basis. But backing up multiple computers can be troublesome and time consuming. Having all the data in a central location makes the backup process quicker and more reliable. This can be done automatically during off-work hours.

4. Improved Reliability: Nearly everything about a server increases reliability and decreases downtime. For example, servers often have redundant power supplies. Instead of a single hard drive, servers have multiple hard drives in a RAID configuration. Many components are also hot swappable, so drives and power supplies can be replaced without disrupting users on the system.

5. File/Network Security: Security is perhaps the most important feature of a server. Users can be assigned different access rights. Only the right people have access to sensitive data. Human resources don’t need access to sales figures.

The right server and operating system are necessary to gain all the advantages. The choices in operating systems are rather limited. Windows and Linux-based systems are the primary options. Choosing a the right server is heavily dependent on the on a variety of factors, including storage and processor needs, applications, and form factors. A small business server doesn’t require a lot of money or dedicated IT personnel to operate and maintain anymore. If you already have 5+ employees, it might be time to consider a server-based network.

For information about file server installation, server repair, server back-up, cloud back-up, data back-up, internet security and generally developing a redundant system to protect your business data and prevent down time call the server specialists at Wise Paupack Computer Repair Co. today.