There are few things more frustrating than building or paying for a website and not making it onto the first or second page of the search results. There are many reasons a website can be lost in the noise of the Internet. SEO or Search Engine Optimization is about getting your website to show up in search results. For those trying to get their business to show up it can be an expensive proposition to show up in search results in terms of not only money but time and energy, as well. To make matters worse there are hundred of ranking factors and they are not released by the search engines. One can only “guess” what they are supposed to do. Search Engine Optimization Companies study and conduct research on search engine results in an attempt to quantify what is necessary for a website to rank. Here are some basics that SEO Services have identified and agree are essential. . . . The First Step . . . . Make A Website
First, you have to have a website. Think of your website as your primary residence on the internet. After that, you need the following (and many more) elements on that site:
Keywords: One of the primary tools that search engines utilize to determine the relevance of your website vs what the searcher is looking for are keywords. In general terms, does your website contain the vocabulary that is relevant to the topic? For example, if your website is about weight loss, the search engines might expect to see the words/terms weight loss, diet, exercise, fat, muscle, cardio, carbohydrates, goal and so on. Keyword ideas can be found from any of the numerous keyword tools available online. Avoid keyword stuffing though; look it up.
Images: The search engines want to find the best webpages. Regardless of age, people enjoy looking at pictures. Be sure you’re using images on your webpages. Also be sure you have ALT attributes on your images. That is the name of the image when hovered over by a mouse. Keep the number of images reasonable. Google is succeeding at developing a method for analyzing images better and identifying the content on the image.
Currency: It’s important to continuously add content to your website. The search engines like to see that your website is staying current and that you’re attempting to add some real value to the search engine. A dead website will eventually slip down in the rankings. Keep a schedule, be consistent and stay on top of your website content.
Backlinks: Backlinks are not “on your website” rather they point at it from other websites. Backlinks are basically a vote. But it’s not just the number of backlinks that matters; it’s also the quality of the backlinks. A link to your website from Harvard University will be given more credibility than a link from a less prestigious source. Be sure to earn backlinks by providing quality content to credible sources. Do not “place them.” If credible sources like your content they may feature it on their website. Second….Claim Your Local Listings Google My Business: There’s an excellent chance that Google has already found your business and created a rudimentary listing for you. To claim your listing:
→Sign into (or create) a Google account. A Google account is free; so don’t be concerned if you don’t have one. Search for your business with your city and state in the search criteria. You’ll be looking for your business with a pink balloon by it. If you see it, Google already knows your business exists. →You will be given options to verify that the listing is yours. This is done by phone or postcard. The phone is much faster! You can then edit the listing. While you can edit the listing prior to the verification process being completed, the edits will not take effect until after the verification. ll be able to fill out the simple form online. →Again, the listing will have to be verified. You wouldn’t want a competitor claiming or creating your listing.
Yahoo Local: Yahoo provides a similar service called Yahoo Local. →Again, you’ll need an account with Yahoo. It’s also free. You’ll again be given the opportunity to claim an existing listing or to create a new listing. →Either way you’ll have to wait for a verification via mail. When you receive a verification code in the mail it will give you a website address where you can verify your listing. Simply enter the code.Be sure to complete the entire listing. This includes a photo, hours, payment options, contact information, etc. You can also include information about your products and services.
Bing Places: Bing’s local listing service is called ‘Bing Places’. →Of course, a free Microsoft account is needed. →Search for your business. If you can find it, go through similar process to claim your listing. If you can’t find it, which is common for Bing Places, you’ll have to create a listing. →Click the link above to visit Bing Places for Business Third. . . .Develop Your Web-wide Presence
There are hundreds of ranking factors for appearing in search results but once you’ve accomplished the basics: you have a website, have the basic SEO elements on your website, and have claimed your local listings you need to develop your web wide presence, further. There are many small internet properties you need to have your site listed on. These are called Internet Directories. Sites like YP.com, Mojo Pages, Whitepages, Foursquare, Local.com and Manta will let you list your sites in their directory for free. Your company information should be consistent and up to date across the entire internet ecosystem.
Fourth . . . Create Your Social Media
In my opinion, you, or someone within your company should be responsible for your social media listings. No one is going to take the care in developing these that you will. The big sites you need to have a business page for are: Google+, Twitter, Facebook, Pintrest, and LinkedIn. Here you can connect with other local business and customers and interact on a local basis. You can post updates, sales, and other information about your business and start to develop online relationships locally and around the world.
Glossary of SEO Terms
It’s hard to speak any language effectively if you don’t know the relevant terminology. Over time the SEO field has developed its own unique vocabulary. With a few minutes of reading, you’ll know the language necessary to be able to speak intelligently with any SEO expert.
Alexa: You’ve probably heard of Alexa rankings. This free service measures traffic for many websites. You can see how you rank compared to your competitors or conduct other relevant research at the Alexa website.
Anchor Text: The text on a webpage that is clicked to follow a hyperlink — often underlined differentiated by color.
Authority: This is the ability of your website or web page to rank effectively with the search engines based on the perceived knowledge you or your company has in your field.
Black Hat SEO: These are SEO practices that the search engines consider to be underhanded. Each search engine has its own set of guidelines. For Google they publish a digital document called “Google Webmaster Guidelines.” If you’re outside the guidelines, it’s considered to be ‘Black Hat SEO’ and you are subject to various penalties.
Broken Links: This is simply a hyperlink on a webpage that isn’t functioning properly. In most cases, the target of the link has been removed and one clicking the hyperlink is directed to a webpage that gives a “404 error” meaning it no longer exists.
Conversion: A conversion is an impression that turns into a click.
De-Listing: The term for having your website either permanently or temporarily de-indexed from one or more directories or search engines. That is to say, removed from search engine results.
Domain Age: Many search engines and social networks consider the age of a website, page, or domain in determining relevance, trustworthiness, etc. Having an older domain is usually advantageous but not always. There are many factors in ranking of which “age of domain” is simply one. It is not unusual to see a new high quality website outrank an old, mid-quality one.
Duplicate Content: Similar to plagiarism, duplicate content is content on your website that too closely mimics content on other websites.
External Link: A link of your website that links to another website.
Impression: An impression is a unit of measurement that counts as one appearance of your website or a page on your website in search results.
Internal Link: A link to another page on the same website
Keyword: A search term or phrase you think users might type into search engines to find goods, services, or content.
Keyword Density: The frequency a specific keyword appears in web content; usually described as a percentage.
Keyword stuffing: Using a keyword on a webpage in an unnatural manner and at a frequency considered excessive by the search engines.
Landing Page: The webpage a searcher lands on when they click a title/description in search results – usually the home page or “page one” of a website.
Long-Tail Search Criteria: Typically longer, more specific search terms for a given topic, for example: “24/7 locksmith service in Chicago, ill” vs. “Chicago locksmith.”
Niche: The main subject matter of a particular website. For example, a website might be in the high-end wine or baby toy niche.
Nofollow: These are links that prevent any link authority from being passed to the link object. For example, most forum comment or blog comment links are nofollow.
Organic Search Results: These are the search results that naturally appear on search engines that are neither part of the paid or local result.
Page Rank: A logarithmic means of ranking web content.
Relevancy: The ratio of accuracy between search intention and search result.
SEO: short for “Search engine optimization” is the science and art of making a website or web page attractive to both search engines and users.
Search Criteria: The word or string of words one types into a search engine in an attempt to yield a desired search result.
SERP: Search engine results page or the list of abstracts one sees after entering search criteria into a search engine search box.
Site Map: A site map provides an alternate means for search engines to crawl and interpret a website.
User Sitemap: An intra-site map which serves as a “table of contents” to help user navigate a website.
It’s not easy keeping up with all the sweeping changes in the competitive world of Search Engine Optimization. In fact, today it should not be called search engine optimization at all. It should be called “customer optimization.” The search engines such as Google, Bing and Yahoo are getting smarter all the time and they don’t allow many old SEO techniques which are called “webspam” now. You may not be aware that many methods companies used to employ for SEO may hurt your ranking status now. Today, proper SEO is all about adding quality and value on the world wide web. Google states in webmaster guidelines that you should “Make pages primarily for users, not for search engines.” This is the shift we try to help our clients understand. We want to focus on the technical aspects of your website, yes but more importantly we want to provide real value and content for your customers so you’ll become relevant in your industry, naturally.
At Wise Paupack Poconos Computer Repair Company we’ve learned this lesson, adapted to it, and we’re ready to pass on our knowledge to you and help your website thrive in the new virtual search environment. If you need an SEO Consultant we are here to help you sift through the mounds of information and make sense of it all and boost your website’s search performance. Whether you’re interested in paid, local or organic search performance you can call us to discuss your Search Engine Optimization in Paupack, PA or anywhere so when people look for your services online — they can find YOUR Company — not just your competitors.
We focus on long tail customer tailored keywords campaigns for small business. We can raise your google, bing and yahoo rankings for keywords your customers are searching for. Example. Home builder, bathroom renovation, home inspector, landscaping services, realtor in my area, and so on in, near & around the areas you service. We research your entire business website, services and areas of service to generate a massive keyword rank building and tracking campaign designed to gain you more website visitors and sales.
At Wallenpaupack The Poconos Computer Repair Company I often get asked to set up new computers for people. This is a good idea since there is much involved in the process. Nevertheless, there are many people that like a challenge and attempt to do things themselves, so I wrote this article for you “Do-it-yourselfers” which covers the process. Hope this helps. For others give us a call and we can do this remotely over the phone with you one on one to ensure you have all the proper safety, protection and backup systems in place 570-766-8299
Get Your Files off Your Old Machine
If you have files and folders on your old machine you need to put them on a portable storage device, a flash drive, and then move them to your new machine after you set your computer up… I would leave a copy of the files on the flash drive and that is your back-up should you experience a catastrophic machine failure in the future.
Plug In, Go Through Set-up Menu and Run Your Updates:
When you turn your new computer on you will be prompted to choose settings for the computer name, time zone, language, network, updates, etc. This is very intuitive — just fill in the blanks. This is also a good time to register the computer and software. Then you are ready to run updates. Since your machine has been sitting on a warehouse or retailer’s shelf for a while you will have updates due at the time of purchase.
Uninstall Bloatware and Activate Antivirus Software Suite
Bloatware is the software that will come preloaded with your brand new laptop or desktop in the form of 30 day trials or trail subscriptions or other junk. While this software may not be harmful (debatable) most of the times they are just a waste of space. To remove simply go to Control Panel > Add/Remove> Uninstall. If your machine has a one year subscription to an antivirus suite you can activate that at this point. Otherwise you can uninstall the 30 day antivirus trial and read my article on “Five Free Antivirus Suites You Can Try for Zilch.”
Creating a System Restore Disk
You can create a restore disk in case something happens and you need to restore your computer to its factory state. Since most computers come with a recovery partition that allows you to recover your computer to factory state, making is disks is optional; however, there are circumstance where the recovery manager will not function normally, such as destruction of the partition by a virus infections, etc. Therefore many people still choose to create disks in case of emergency. To do this: ♦Go to start menu.
♦In the search bar, type “backup”.
♦Click on the “backup and Restore” option.
♦On the left side of the panel, you will see an option “create a system repair disc”.
♦Click on the option and follow the process.
Configure Power Options:
Familiarize yourself with the power settings and options available in your computer. In Windows Vista and 7 just go to start and search for “Power Options.” You can configure all your power options here including when the screen turns off, when or if the computer sleeps, what happens when you close the lid and what the power button does.
Choose Your Home Page and Make Bookmarks
When you get on the internet with Internet Explorer you probably want the page that comes up to be your favorite search engine, or your Email Login Page (which are often the same place). Most people set their homepage to Google, Yahoo, or Bing. In your browser window go to Tools>Internet Options> and then set your home page to the preferred URL. This is also a good time to visit your Bank Website, Favorite Shopping Site, and other places you visit on a regular basis and add those websites to your favorites, favorite’s toolbar, or bookmarks.
Transfer Your Files From Your Old Machine
Remember the files we pulled off your old machine earlier? Now is a good time insert your flash drive and drag old documents, photos, and music to your new computer. Plug in the flash drive and wait for it to populate “Computer” screen. Then drag a copy of your files, photos and music to the appropriate folder on your new machine and get back to computing as usual on your new computer!
Deciding whether to buy a tablet, desktop or laptop can be a hard decision given there are so many choices in the market today. Although it largely depends on the individual choice and usage of each buyer, I hope that having knowledge about the features and functions will help. Below is a brief description on each one of them so you decide which one is best for you and your business or family. Wise WallenPaupack Computer Repair & Sales can help find you the best priced high quality computer systems and accessories.
A tablet is highly portable computing device, that has features similar to that of laptops with a bit more portability but less functionality for serious computing tasks. If you are someone who is always on the go and need your computer handy all the time, then this might be your choice. A tablet has a touch screen that can be used with fingers or stylus. It has a durable body and comes with a 7-inch to a 10-inch display screen and weighs less than 1 pound. Caution should be taken by the user to avoid any damage of the touch screen display. The main advantage of a tablet computer is its portability, light weight, powerful pen recognition, small size and attractive design. Tablets often have a longer battery life than a laptop. While it’s been my belief that “no serious work can be accomplished on a tablet” with the advent of the attachable keyboard I’ve revised my belief on that a bit.
A laptop is a slightly larger but still highly portable computer that is also capable of serious computing tasks. They consume less space on a desk or a table than a desktop computer. Laptops are battery operated and are attached to a single cord instead of multiple cords like in desktop. They come with a built in touchpad, speakers and webcam. Although, I still prefer attaching a mouse. A mouse is essential to accomplish any type of real research, creation and production. Laptops are very useful for people in the corporate sector who are always on the move and for international students as well. They are great for traveling and if you are using an aircard you will have access to an uninterrupted internet connection anywhere and anytime. I actually prefer a large, powerful laptop now for my primary computing. I leave it set up stationary 98% of the time and don’t carry it with me. I have a smaller laptop I keep for trips.
Desktop – A desktop is a personal computer with a separate tower, keyboard, mouse, and monitor. A desktop computer can be plugged into a wall outlet. Unlike a laptop a desktop is not a portable device. It is stationary. If you need a supercomputer, for some reason, a desktop is probably a best choice as the larger case can hold more components. Another benefit is that you can hook as large of a monitor to it as you like, whereas you’re limited on the size of your monitor with a tablet and laptop (you can plug an external monitor to a laptop but it is not as practical usually). Desktops are easier to upgrade than laptops and and generally speaking –easier to repair. You never have to worry about running out of battery life. And, finally, 90% of computer thefts are of tablets and laptops – not desktops.
As more and more people become aware of the benefits internet banking and purchasing, there has been a steady increase in the number of people using it. Little doubt exists that doing things on-line is time-saving and very convenient. Many, however, are concerned about whether online banking and purchasing is safe. And, given the ever- increasing rate of cybercrimes, this is a very important question to consider. In this article, I will address these issues and also provide some tips that you can implement to make your online banking and purchasing safe and profitable.
Beware of Phishing Attacks
One common method used by individuals and crime syndicates that attempt to scam on-line users is to first obtain the victim’s online banking credentials, credit card details or any other login information. This is generally through e-mails, and by designing duplicate web pages that may look similar to your online banking page. These fraudulent e-mails and websites can be identified with a little awareness. No bank will ever ask their customers for login information via e-mail. Never click on the link provided in an e-mail asking to enter your login information. Always type the URL provided by the bank in your browser or through a bookmark created by you to login into your online banking account. Even if your bank sends you e-mail, don’t access the website through the e-mail. You can read the email, but then close it and go to the next email in your inbox. No need to link from your inbox to your bank website. You can do your banking after you read your email.
Observe Details on the Login Page
First make sure your banking website looks normal. If you don’t think it looks like it usually does, call your bank and make sure the URL (web address) is correct to the letter. Next, banking and secure online stores are always done through a web page that encrypts your information to keep it safe from unauthorized people viewing it. An encrypted webpage should have two elements: a small lock icon in the address bar, and a starting URL of https:// rather than http://. These are two signs that your data is securely encrypted and cannot be accessed by anyone else.
Buy and Bank at Home
If you want to be super secure with online purchases and banking then don’t bank or buy at the library, your friend’s house, work or Starbucks. You should ensure that you do your on-line banking and purchasing at home on a secure WPA network that is password protected. Not on public networks or your workplace where you have little control over your computer and network settings. Information accessed or typed on public networks can be accessed by others. At your workplace, there might be server settings in place to monitor your online activity which also makes your information susceptible to others.
It is fairly easy to stay cyber-safe regarding on-line financial transactions. Often it is the negligence of these little things that makes us vulnerable to cyber-fraud. A little bit of caution will definitely make your on-line banking and purchasing rewarding, convenient, and above all safe.
With a smartphone, clicking and transferring pictures is an easy task! Just keep clicking and when done transfer them to your computer. Only how to do it? Transferring pictures from a Smartphone to computer can be done in a number of ways . . . here are the most popular below.
Send As Multimedia Messaging Service (MMS)
Ever texted someone a picture? You just used MMS. Smartphones have an option to send images via MMS usually just by touching the image you wish to send and following some simple menu commands. To send the image to your computer, instead of filling the cell number, you will need to fill your Email in the send section. Once sent, you can login to your email and quickly download the photo, which comes as an attachment.
USB Cable Method
All Smartphones should come with an USB cable, which connects to any computer directly. If not you can call your cell phone provider and request a USB transfer cable. Your phone needs to be ON, when you plug the cable into your phone and computer. A new drive will come up (or populate in the “my computer” window of your PC where your other drives can be accessed), then search your phone for images right from your computer. You open the files in your phone, just like you would open a flash drive — two quick left clicks. Then drag and drop pictures wherever you store your photos on your computer.
Memory Card Method
Most smartphones have an internal memory card called a micro SD chip; check if your phone has one by removing the back cover and looking for a small chip with a memory designation such as “2gb” on it. If you need help you can visit your cell phone provider and they will help you for no charge. Pictures which you would like to transfer can be plugged directly into your computer usually SD to Micro SD adapter which can be purchased for about $10 almost anywhere with an electronics department.
Sync your phone and computer and the photographs will be automatically transferred to the computer. If you have syncing enabled on your phone once you plug your phone to your computer it will quickly prompt the computer to open the specific photo application that displays the pictures on the Smartphone. Select to upload photos and place them in your photo folder on your PC>
Activate the Bluetooth of your Smartphone. It is usually found in Settings or Control. Ensure that Bluetooth is turned ON in your computer. Bluetooth settings are usually in the system tray of tiny icons in the bottom right hand corner of your taskbar. With Mac’s it is located on the upper toolbar, ride side. Open the pictures gallery in your Smartphone and select send or copy option. Next choose the Bluetooth option. After confirming that you intend to enable Bluetooth, you will find the menu usually pops up automatically. Click ‘look for devices’ and select your Computer name or ID from the list. A request will be immediately sent requesting communication from your computer and phone. Then simply then simply drag your pictures to the appropriate folder on your computer.